2018 Pantone Colour of the Year: Ultra Violet

Pantone's Colourof the Year is a much-anticipated announcement for the design world. In many ways, the colour of the year sets the tone for designs to come- and while often the decision is a bold & unexpected choice, we've seen the trickle down effect of their decision in many projects. This year is no different, as we welcome 2018 with Pantone shade 18-3838 Ultra Violet.

One of the most fascinating things about the Pantone Colour of the Year is the rationale behind the choice. Never flippant, Pantone makes a statement with its' selection every year. We'll let them explain how sumptious Ultra Violet fits into the current global climate for the year ahead: 

"Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."

We're excited about Ultra Violet, as we love being a part of an incredibly creative and personal industry. We aim to help our customers achieve their vision and ingenuity with every project we complete, so as far as we're concerned, bring on bold design in 2018!

As a final introduction to this seemingly unconventional choice, we'r sharing two kitchens which prove purple absolutely has a place in the kitchen. 

Above, this ultra-modern kitchen gets a heavy dose of Ultra Violet! High gloss cabinetry in a shockingly rich shade of purple is an attention grabbing statement. Pared back & minimal accessories and a subdued secondary palette of white & chrome keep the focus of this space where it should be: those gorgeous cabinets!

Above, this second kitchen is a far more subdued shade of purple, yet still makes a statement. The gorgeous silvery-purple tone of the cabinets lets them shine without overwhelming, for an elegant and charming look. We love the pairing of these velvety cabinets with the champagne gold faucet and hardware- the neutral toned gold elevates the space while adding warmth and glamour.